APPLE MUSIC ANNOUNCES ‘FIRE IN THE BOOTH: THE JAMAICA SERIES’

By Rishma Dhaliwal • On What is New

Apple Music is tak­ing Charlie Sloth’s icon­ic free­styl­ing series, “Fire In The Booth” to Jamaica for the very first time, show­cas­ing some of the world’s best Reg­gae and Dance­hall acts, includ­ing Grammy Award win­ner Sean Paul, Daddy1, Tee­jay, Runkus, Zebee and Skilibeng.

This sea­son will fea­ture six brand-new Fire In The Booth ses­sions, recor­ded at the verd­ant Boone Hall Oas­is in the Par­ish of St Andrew, Jamaica. Launch­ing on Janu­ary 4th with lead­ing King­ston Dance­hall act Tee­jay, a new epis­ode will drop on Apple Music each Tues­day, with fans also hav­ing the oppor­tun­ity to listen again on The Charlie Sloth Rap Show on Apple Music 1 each Sat­urday at 8pm GMT here: apple.co/_RapShow. The sea­son will then con­clude with a spe­cial JA Cypher.

Speak­ing about the new series, Apple Music’s Charlie Sloth says: “Fire in the Booth has built a repu­ta­tion for provid­ing a voice for tal­en­ted artists from the UK and USA — but my vis­ion has always been for the plat­form to be truly glob­al. One of the reas­ons I moved FITB to Apple Music was to ful­fil this goal — There is so much tal­ent around the world and we have recently begun expand­ing to oth­er coun­tries.  Jamaica has always been top of my list! Jamaica is a place that I love per­son­ally but most import­antly because of its immeas­ur­able music­al leg­acy. There are new names that I want to share with the world whilst at the same time cel­eb­rate the leg­acy of some of Jamaica’s most icon­ic super­stars.”

With a line-up includ­ing Qrush, Pam­put­tae, Zinthos, Blizzi, Laa Lee, Dread­ful, F.S, Jah­shii, Kant10t and Fyah Roi­all, the J.A Cypher saw over 100 applic­a­tions from loc­al artists to par­ti­cip­ate. Filmed in the play­grounds of Tower Hill, King­ston, along­side the legendary Frenz for Real Stu­di­os, the J.A Cypher will see some of Jamaica’s very best music­al tal­ent show­case their skills for a glob­al audi­ence when it drops on Apple Music on Tues­day Feb­ru­ary 15th.

‘Fire in the Booth: The Jamaica series’ has been cre­ated in part­ner­ship with Apple Music, Creed Music Glob­al, Jamaica’s Min­istry of Cul­ture, Gender, Enter­tain­ment and Sport, The Mix­er and Frenz for Real Stu­di­os.

Full sched­ule below:

Tues­day 4th Janu­ary 4PM GMT — Tee­jay

Tues­day 11th Janu­ary 4PM GMT — Sean Paul

Tues­day 18th Janu­ary 4PM GMT — Daddy1

Tues­day 25th Janu­ary 4PM GMT — Zebee

Tues­day 1st Feb­ru­ary 4PM GMT — Skil­libeng

Tues­day 8th Feb­ru­ary 4PM GMT – Runkus

Tues­day 15th Feb­ru­ary 4PM GMT – The JA Cypher

Catch pre­vi­ous Fire in The Booth stars here. Tune into The Charlie Rap Show every Sat­urday on Apple Music 1 from 8pm GMT here.

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.