YUNGEN (@YungenPlayDirty) X TIMBERLAND (@Timberland_EU) LAUNCH BROOKLYN SNEAKER WITH ‘THE GREEN ROOM’

By Rishma Dhaliwal • On What is New , , ,

YUNGEN

Plat­in­um-selling rap­per Yun­gen and icon­ic life­style brand Tim­ber­land have partnered to launch the retro-inspired Brook­lyn sneak­er, drop­ping the con­tent piece The Green Room, a music­al escape set amidst the lush green­ery of the con­ser­vat­ory in London’s famed Bar­bican Centre.

Fea­tur­ing the track ‘Myself ft. Àngel’ from Yungen’s newly dropped ‘Pro­ject Purple’, The Green Room presents melodi­ous beats in a trop­ic­al escape at the core of London’s most recog­nis­able bru­tal­ist struc­ture. The video’s jux­ta­pos­i­tion of the urb­an with the green, demon­strates Timberland’s push to cel­eb­rate the cul­ture of green spaces in cit­ies.

Made for the rest­less city dwell­er, Timberland’s Brook­lyn sneak­er offers the wear­er the free­dom and dur­ab­il­ity to choose adven­ture and escape, any­where.

Speak­ing about the col­lab Yun­gen said, “Like most Lon­don­ers, I’m always mov­ing, so the Brook­lyn sneak­ers match my energy. It’s good to escape some­times, to take a minute and clear your head­space. Hav­ing these amaz­ing green spaces across our city that give us the space to be free, we’re lucky to have them”.

‘Pro­ject Purple’ show­cases the suc­cess the South-Lon­don rap­per Yun­gen has had so far, reignit­ing his dom­in­a­tion of UK rap’s com­mer­cial space with his dis­tinct­ive style and unmiss­able word­play, gear­ing up for what looks like his most suc­cess­ful year yet.

Made for the ‘90s retro enthu­si­ast, Brook­lyn is a key addi­tion to the sneak­ers fam­ily, cel­eb­rat­ing the brand’s out­door and util­ity DNA. A lace-up oxford in mix mater­i­als, it fea­tures premi­um soft suede and full rip-stop fab­ric with an aero­core mid­sole, mak­ing it per­fect for urb­an adven­tures.

The new Brook­lyn col­lec­tion is avail­able online and in-store now.

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.