Fol­low­ing his crit­ic­ally-acclaimed recent releases “Last Year” and “No More” as part of a spe­cific cam­paign to end bul­ly­ing, Cana­dian rap­per Son comes through with his first mood for 2019 with ‘Para­chute’.

 SonReal’s new release sees the rap­per typ­ic­ally can­did and pol­ished on liv­ing life as an inde­pend­ent artist – both cre­at­ively and eth­ic­ally. With a slick video depict­ing the kind of freefall jour­ney this feels like, with a sut­ble twist at the end, Son­Real again deliv­ers the kind of raw, hon­est state­ment that will con­tin­ue to under­line exactly why the rising star is pick­ing up such con­sid­er­able heat with the taste­m­aker press and his grow­ing fan­base alike.

Fol­low­ing a suc­cess­ful debut European tour and rack­ing up over 70M views across his videos thus far, Son­Real has worked with pro­du­cers incl. Kah­lil (Logic, Jay-Z) and Rahki (Kendrick, School­boy Q), the Cana­dian rap­per drops his first release of the year to typ­ic­ally pol­ished and char­ac­ter­ful effect.

The kind of social mes­sage and authen­tic voice that Son­Real con­tin­ues to com­mand under­lines his grow­ing influ­ence and the rap­per seems primed for a mile­stone 2019.

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Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rish­ma Dhali­wal has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rish­ma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.