‘LET LOVE’ TOUR COMES TO LONDON THIS SEPTEMBER
Today, GRAMMY® Award-winning rapper Common unveils a new single and music video entitled “HER Love” featuring Daniel Caesar and including an unreleased beat from J Dilla. Listen here.
Boasting an unheard beat by longtime collaborator the late and great J Dilla, the soulful production underscores rhymes celebrating the culture from Jam Master Jay all the way toLil Uzi Vert, Nipsey Hussle, and Cardi B. It illuminates the genre’s power to him as he claims, “You see a Malcolm X in a YG.” Of hip-hop, Common admits, “You gave me a voice in the world, it’s been hard to choose another girl.”
In his lexicon, “HER” is short for “(Hip-Hop in its Essence is Real)” and would be first introduced on 1994’s “I Used To Love H.E.R.” For the event-level track, he unites with prominent forces from different eras of the culture to deliver a timeless dedication to hip-hop with “HER Love” buoyed by Dilla and a soulful hook from Caesar. Delivering a rap“State of the Union,” his bars detail the evolution of hip-hop throughout the past 25 years, complementing how he first commented on the genre in 1994 and bringing everything full circle.
For the cinematic music video, he tapped the talents of Olympian-turned-director Savannah Leaf [Gary Clark, Jr], incorporating her thought-provoking perspective.
Common’s “last word” will undoubtedly make an impact in 2019. Get ready.