NEW MUSIC | TOO MANY T’S (@TooManyTs) ‘PATTERNS’

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With the world­wide suc­cess of debut album “South City” gath­er­ing over 5 mil­lion plays to date, the acclaimed Lon­don-based duo Too Many T’s, release a bound­ary-spli­cing track and high-brow video con­cept with the release of P A T T E R N Son Tues­day 6th Novem­ber.

PAT­TERNS premiered at the pres­ti­gi­ous BBC Amp­li­fy event at The Rattle in Tobac­co Dockwhich had three daily screen­ings across / 910th Novem­ber. The screen­ing included a present­a­tion by Too Many T’s on how new artists should innov­ate and col­lab­or­ate with emer­ging tech­no­logy, and also include a demon­stra­tion by Play On Play­er — a new inter­act­ive app allow­ing users to immerse them­selves with­in the song by exper­i­ment­ing with the stems of the track, cre­at­ing their own fan ver­sions.

Known for their unfor­get­table high-energy live shows, Too Many T’s have sup­por­ted the likes ofDe La Soul, Pub­lic Enemy, Big Daddy Kane and many more, bring­ing them the accol­ade of ‘Britain’s answer to the Beast­ie Boys’ by the European press. With their sig­na­ture rap­id-fire-back-to-back rhym­ing and pos­it­ive vibes, the pair draw lyr­ic­al inspir­a­tion from the golden era of hip-hop with a mod­ern approach to pro­duc­tion. PAT­TERNS demon­strates a more ser­i­ous edge to the T’s song­writ­ing, focus­ing on the cycles of human vices and addic­tion, and the emo­tion­al trau­ma that fol­lows them. Too Many T’s are known for their con­sist­ent pos­it­iv­ity — but there is always the flip­side, after an extens­ive sum­mer tour­ing and party­ing the pat­terns had developed that inspired this song. The video was made to reflect and enhance the dark and abstract nature of these feel­ings.

PAT­TERNS is the pièce de résist­ance of sev­en music videos released from the album ‘South City’, with each one hav­ing a unique and cre­at­ive approach. The band joined forces with Stu­art Tre­vor AKA triffa video game artist who had been explor­ing motion cap­ture using an Xbox Kin­ect cam­era, more con­ven­tion­ally seen attached to a games con­sole. His work repur­poses the cam­era to cap­ture both move­ment and depth, which he then places with­in CGI envir­on­ments cre­ated using visu­al effects soft­ware such as 3ds Max, Red­shift and After Effects – this is then out­put through two power­ful gam­ing-ori­ent­ated graph­ics cards. This pro­cess took an eye-water­ing 600 hours in total – slightly more than the aver­age inde­pend­ent music video!

This is the first time that gam­ing hard­ware has been used to both cap­ture and render a music video! Super tech!

Too Many T’s say of the exclus­ive video col­lab­or­a­tion, “It was our ambi­tion to cre­ate a dark, abstract world to enhance the deep, raw emo­tion attached to the song. It has been an amaz­ing oppor­tun­ity to exper­i­ment with a whole new way of cre­at­ing a video, and with a gif­ted and pas­sion­ate artist like triff who works in a very dif­fer­ent area of tech­no­logy. Togeth­er, we’ve pro­duced a tech­no­lo­gic­ally-soph­ist­ic­ated and world-first video, with­in the budget con­straints of inde­pend­ent artists.”

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Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rish­ma Dhali­wal has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rish­ma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.