NEW MUSIC | JACKSON TURNER (@jacksonturnermc) X BUGLE (@BugleAn9ted) ’ SOUND THE ALARM’


Sound The Alarm is the second single off Jack­son Turner’s Bare Knuckle Soul album. The song was pro­duced by 3X plat­in­um grammy award win­ning pro­du­cer Lun­ey Tun­ez and fea­tures the acclaimed reg­gae artist Bugle. Lun­ey Tun­ez has worked with an array of hiphop heavy-weights ran­ging from The Game to Rihan­na and Future; while Bugle is one of reg­gae music’s most respec­ted artists, hav­ing worked with Shaggy, Beenie Man and Sizzla. Sound The Alarm is a hiphop-reg­gae hybrid that hits with pure fero­city. The lyr­ics paint a sym­bol­ic pic­ture of the dif­fi­culties people face in over­com­ing hard­ship. Themes include weath­er­ing the storm, proph­ets lead­ing their people to the prom­ise land and strug­gling amid­st pover­ty. The music video was dir­ec­ted by Jay Will—who has shot videos for Shaggy and Sting, Major Lazor and Busy Sig­nal. Sound The Alarm is an intox­ic­at­ing blend of hiphop and reg­gae that bumps hard in any kind of speak­er.

Listen to the track here 

Jack­son Turn­er



Lun­ey Tun­ez

Jay Will

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Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rish­ma Dhali­wal has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rish­ma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.