“FRSHRZ is a movement. A title with no vowels. A Hip Hop Super Group”
What’s Love? This is the question posed by the FRSHRZ movement for their latest
Valentines single taken from the 2017 FRSHRZ EP. In 2017 this collective of MCs,
producers, hosts and writers have expanded their ranks by recruiting new artists to
their roster under the label Club FRSHRZ.
They officially welcomed: Keesha Simpson, Daak Martin, Juke 84 and Earth2Tom to
the eclectic family. In 2017 they also secured a distribution deal with Believe Digital
and are still reviling in their European tour laste year in Czech Republic promoting
their FRSHRZEP. A great experience at the world famous Hip Hop Kemp Festival;
sharing the space with Hip Hop legends Mos Def, Rah Digga, Kool G Rap and
What’s Love? Explores the ideas of Love from 3 different perspectives over a very
soulful and bass ridden production from Club FRSHRZ Juke 84. The beat itself is
very unorthodox but captures the essence of the song and feels like an instant
classic the first time you hear it. Expect lyrical content of the highest quality as well
as the feeling FRSHRZ are challenging themselves with their own delivery of flows.
HKB Finn will be behind the lens for the music video. HKB brings his cinematic eye
to document Love in London in a very distinct Avant Garde manner. Set outdoors,
the video captures the natural essence of the record and personifies the positive
representation the FRSHRZ continue to strive for in a music industry — often lacking
in integrity and variety. What’s Love? Is song with a question for all of us; what do we
think Love is?
FRSHRZ are still the group to watch out for.