A quick-wit­ted and crisp ‘70s throw­back, AWATE’s Jew­els video takes view­ers on a
blax­ploit­a­tion-inspired escapade.
Dir­ec­ted by Saoud Khalaf, the film includes 360° fights, spy equip­ment, rolling papers used as ninja stars and a shin­ing Black Power fist. Its themes reflect battles AWA­TE faced whil­st
cre­at­ing his debut Hap­pi­ness LP, a pro­ject he wro­te whil­st on bail.
Jew­els, the first single from Hap­pi­ness, builds on the rapper’s repu­ta­tion for soph­ist­ic­ated hip hop. It fea­tured as The Line of Best Fit’s Song of the Day and DLSO’s Tracks of the Week. The track also received praise from the Inde­pend­ent Music Pod­cast, Son­ic Mag and the Heart to Art Pod­cast, with radioplay on KISS, Pyro, Fubar and Triple J.

Fresh from sup­port­ing Yasi­in Bey (Mos Def) and Talib Kweli in Octo­ber, AWA­TE drops the video right before his size? Ses­sion on 9th Novem­ber, at the retailer’s brand new Cam­den store.

With strik­ing lyr­ics, psy­che­delic beats from pro­du­cer, Turk­ish and visu­als like these, AWA­TE has firmly placed him­self as an artist to watch for 2018 — being announced as one of The Great Escape’s First Fifty artists for next year’s fest­ival.

The fol­low­ing two tabs change con­tent below.
Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rish­ma Dhali­wal has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rish­ma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.