“GULLY BOY” INSPIRED BY MUMBAI SLUM HIP-HOP PHENOMENON LAUNCHES RAP MUSIC APP ‘GULLY BEAT’ WHERE USERS CAN COMPOSE, RECORD, SHARE OWN TRACKS!

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The film­makers of the eagerly anti­cip­ated new film Gully Boy have launched their offi­cial pion­eer­ing app Gully Beat, aimed at turn­ing any­one into a Gully rap super­star. Mark­ing the first time that an Indi­an film has launched a ded­ic­ated tie-in music app, Gully Beat lets fans com­pose, record and share their own tracks, bring­ing them into the world of ‘Gully Rap’.

 

Gully Beat is the must-have app for hip-hop and rap fans look­ing to prove their lyr­ic­al skills and become the​ ​voice of the streets. Inspired by the rise of Mumbai’s rap­pers, Gully Beat lets users cre­ate and dis­cov­er free­style raps and share with their friends and future rap stars across India from their device. All that users’ need is a beat and lyr­ics, with the app allow­ing them to express them­selves through music.

 

​Gully Boy tells the story of a gif­ted street rap­per (played by Ran­veer Singh) who becomes the face of Mumbai’s under­ground rap music scene and is inspired by the real-life hip-hop scene in Mum­bai slums.

 

The ground-break­ing new app launches at a pivotal moment for rap music in India, as artists increas­ingly gain recog­ni­tion inter­na­tion­ally and the new film Gully Boy pro­pels the Mum­bai rap scene to the big screen.

 

The Gully Beat app lets users embark on their own Gully Boy tale, com­pos­ing tracks in less than a minute. Users are invited to choose their own rap name upon cre­at­ing an account and are able to imme­di­ately start record­ing their own rap tracks with a selec­tion of high-qual­ity beats to choose from. In addi­tion to cre­at­ing an ori­gin­al song with the beats avail­able, users are also able to sing along to their favour­ite songs with the app’s Karaōke Booth, which fea­tures all of the songs from the film togeth­er in one place. 

 

Users can share their own ori­gin­al compositions​ with ​their friends on Face­book, Twit­ter and oth­er social media plat­forms. Users can also listen to fiery raps and artists from the same gully (streets).​ As rap­pers become accus­tomed with the app they can send in their rap cre­ations ​for the oppor­tun­ity to fea­ture on the Gully Beat app.

 

The Gully Beat app is per­fect for those inspired by the Gully Boy film who want to take their rap­ping skills to the next level. Wheth­er rap is a pas­sion in life or just a hobby, Gully Beat has some­thing for every­one, and is ​the must-have app for Rap.

 

 Be the next voice of the streets! Down­load the Gully­Beat app and express your­self on a beat. You can rap! Record your verse now!

#Find­Y­our­Voice #Gully­Beat  #Gully­Boy

Gully Beat app is avail­able to down­load for FREE now on iOS from the App Store and Android from Google Play

 

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Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rish­ma Dhali­wal has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rish­ma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.