NEW MUSIC | MERIDIAN DAN (@Meridian_Dan) ‘VEGAN CHAT’

Legendary grime MC Meridi­an Dan, returns with his first full inde­pend­ent release ‘Vegan Chat’ today.

Fol­low­ing teas­er track ‘Fatal­ity’ fea­tur­ing grime roy­alty God’s Gift at the end of 2018, ‘Vegan Chat’ serves as a fore­warn­ing that the MC who pion­eered the resur­gence of Grime is back.

Dan has long refused spuri­ous hype in the place of authen­t­ic tracks that waken the streets, he lays down his feel­ings about his new work. “I didn’t want to put some­thing out for the sake of it, it’s about being out of the norm and able to express myself freely on the mic, as soon as I heard the beat, the words came out so com­fort­ably”

Pro­duced by Jack­um Stack­um and writ­ten by Dan, ‘Vegan Chat’ will drop along­side a music video cre­ated and executed by film­mak­ing duo Blok, Paul Casey (Dir­ect­or) and Richard Job­son (DOP), with assist­ance from inter­na­tion­al award win­ning visu­al effects stu­dio The Mill (Sean Fran­cis post-pro­du­cer, VFX super­visor Gaz Bran­nan & Col­our­ist Alex Gregory). Shot in numer­ous loc­a­tions across East Lon­don, includ­ing the icon­ic  Repton Box­ing Club and fea­tur­ing Brit­ish box­er Dillian Whyte; the video deliv­ers spec­tac­u­lar and pro­voc­at­ive visu­als which serve to high­light Dan’s per­son­al devel­op­ment in both life and as a veget­ari­an mov­ing towards vegan­ism.

Com­ment­ing on the visu­al, Blok note “We knew this song would lend itself to a strong visu­al and we were over the moon to have the Mill on board! The new pos­sib­il­it­ies posed by hav­ing one of the country’s lead­ing VFX super­visors on the team allowed us to make infin­itely more impact­ful images. We wanted to slap the view­er around a bit, make them work for it and leave them exhausted: from mul­tiple char­ac­ters, to hyper-real worlds like the abat­toir where Dan is hanging up like a piece meat, the severed head, Dillian Whyte dressed in a bull cos­tume to the sus­pi­ciously famil­i­ar look­ing clown get­ting water boarded with car­rot juice. This is without doubt one of the most col­lab­or­at­ive and ful­filling exper­i­ences we’ve had in film-mak­ing ”

It has been well doc­u­mented that since his incep­tion in the music game as mem­ber of Meridi­an Crew, Dan has been evolving and break­ing bar­ri­ers whilst carving out a career in what is now a multi-mil­lion pound cul­tur­al move­ment. With huge respect in the game, Radio 1, 1Xtra, Toddla T, Annie Mac, DJ Tar­get, CharlieSloth, Com­plex, to name but a few, the three times MOBO nom­in­ated Tot­ten­ham MC is ready to bring it once again.

WATCH/SHARE NEW TRACK ‘VEGAN CHAT’ HERE

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds

Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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