NEW MUSIC | RAPPER FRESH VIOLET DROPS ‘LEFT RIGHT’

fresh vi

Unapo­lo­get­ic­ally fem­in­ine, Mel­bourne-based rap­per Fresh Viol­et returns with thirsty new bubblegum visu­als for her single ‘Left Right’ fea­tur­ing Vida Sun­shyne.

Filmed by Stack­hat, the rising hip hop diva and DIY Queen Fresh Viol­et con­tin­ues to show­case her abil­ity to flip ste­reo­types on their head and take con­trol with the video doing just that, fur­ther cement­ing her place in the hip hop scene.

On the video, Fresh Viol­et said, “This song is about the feel­ing of crush­ing on someone. We pur­posely cre­ated imagery where I’m in con­trol and have agency over each situ­ation and the men get a turn being the object of desire,”

“At the time my album was fin­ished but not yet released. I sent Stack­hat ‘Left Right’ and explained the con­cept and he loved the vibe. The dir­ec­tion I gave him was “Thirsty, but make it art”. It was shot at Bondi Beach and Inner West Sydney and we put a lot of thought into flip­ping the script of the typ­ic­al hip hop film clip and mak­ing it empower­ing and fun,”

The single comes off her latest album ’50 Shades of Viol­et’ and fea­tures sev­er­al col­lab­or­a­tions with hip hop heavy weights includ­ing Vida Sun­shyne, P.Smurf, Lady Lash and Mr. Ruck­man and tra­verses a sur­pris­ing array of moods and top­ics. From hyped up party tracks, to heart broken bal­lads to laid back chill, the album has some­thing for every taste.

Hav­ing forged many close rela­tion­ships with artists over the years, Fresh Viol­et is no stranger to the music scene. Cur­rently on tour with But­terfingers, the rap­per has over­come the odds to estab­lish her­self as one to watch in Australia’s hip hop com­munity. Her album starts on a high before delving into the extreme rage and sad­ness she went through as she recovered from broken rela­tion­ships and home­less­ness. Viol­et then takes her listen­ers on a jour­ney of heal­ing, end­ing on a pos­it­ive note with ‘Break­fast’ and the resi­li­ent anthem ‘Bubblegum’.

 Watch the video here.

 Links

Down­load Press Images | Web­site | Face­book | You­Tube | Twit­ter | Stream the album

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Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rish­ma Dhali­wal has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rish­ma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.