NEW MUSIC | ALLOY RELEASE DEBUT SINGLE ‘NO CURE’

ALLOY

Alloy are a high-voltage altern­at­ive-rap duo poised to take the scené by storm in 2018. Their debut single ‘No Cure’ is out now.

 Tak­ing cues from artists as diverse as The Prodigy, The Clash, Sticky Fin­gaz and Top Cat, Alloy’s latest single is a leth­al dose of lyr­ic­al extrem­ism that merges the grit and swag­ger of grime and hip-hop with the elec­tric energy of hard­core rave.

 “No Cure” is a rauc­ous exhib­i­tion of the pair’s raw ambi­tion, act­ing as a bold state­ment of intent for this unapo­lo­get­ic duo. Inspired by “the aggres­sion and com­pul­sion to ignore bound­ar­ies” that the pair wit­nessed in their com­munity grow­ing up, the lyr­ics are based on a grue­some story that involves armed rob­bery, black­mail, and murder.

Though a newly formed group, Alloy’s mem­bers are no strangers to the music scene, hav­ing pre­vi­ously worked with the legendary DJ Fresh, Deekline & Ed Solo. Shack has been heav­ily involved in UK hip-hop and rap since the 90’s, scor­ing a coveted ‘Track of the Day’ fea­ture on Radio 1Xtra in 2016 with group The Bakery Boys, while Ivory has made a name for him­self as a tal­en­ted DJ and MC, reg­u­larly tear­ing up club nights and fest­ival stages world­wide.

 Built around a beat that com­bines cut-n-pas­te samples, sav­age gui­tar and dis­tor­ted synths, “No Cure” fea­tures the pin­point flows and author­it­at­ive rhymes of group mem­bers Shack and Ivory. This incen­di­ary new single acts as a mis­sion state­ment for the pair, hit­ting like a ton of bricks. Not one for the eas­ily offen­ded, the track offers a gritty insight into the lives of these two cock­sure per­son­al­it­ies, send­ing out a warn­ing shot to the world: they’re com­ing.

“No Cure” is the duo’s debut single, taken from upcom­ing debut album “Free­bass”.

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Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rish­ma Dhali­wal has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rish­ma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.