FASHION | BOOHOOMAN LAUNCHES TRACKSUITS WITH KREPT AND KONAN

Glob­al online fash­ion retail­er, boohooMAN.com, is proud to announce an upcom­ing col­lab­or­a­tion with Brit­ish hip-hop duo Krept & Kon­an. As part of the col­lab­or­a­tion, the MOBO Award Win­ners will front a lim­ited edi­tion track­suit edit. In addi­tion to front­ing the range, Krept & Kon­an have worked along­side the brand’s design team to select a col­lec­tion that embod­ies their style and on stage per­sona, appeal­ing to a wide audi­ence of young men from all walks of the life.

With cred­it to the grime and rap scene, track­suits have been pro­pelled into high fash­ion heights. Rap pion­eers Krept & Kon­an are renowned not only for their music but their unique sense of style, mix­ing high street with high end and mak­ing every look effort­lessly icon­ic. The edit, as selec­ted by Krept & Kon­an fully encom­passes their unique flair and sees a mix of track­suit styles, from camo, util­ity, col­our block­ing to a shim­mer­ing velour.

The stripped back set uses ori­gin­al, raw mater­i­als to cre­ate a sea­son-less back­drop, the concept behind these spe­cif­ic selects is that the track­suits are fit for any time, any place.

Fea­tur­ing a total of 58 track­suits, the edit is access­ible to the boo­hooMAN audi­ence and Krept & Konan’s ded­ic­ated fan base, allow­ing them to con­nect on a deep­er level by giv­ing them access to an afford­able, yet trend led range of lim­ited edi­tion track­suits.

The col­lec­tion is avail­able glob­ally on https://www.boohooman.com/mens/tracksuits.

Krept com­ments: ‘‘The col­lab­or­a­tion came about really nat­ur­ally – ini­tially it stemmed through a friend­ship with Samir, but a genu­ine like for the brand formed the part­ner­ship. When we made the edit on these track­suits, they suited our indi­vidu­al styles so well that it felt like the per­fect oppor­tun­ity to work togeth­er, boo­hooMAN is such a nat­ur­al fit for us.’’

Samir Kamani, CEO, boohooMAN.com com­ments: “Work­ing with the guys is some­thing we have been plan­ning for some time now. We wanted to launch an edit with them at the right time, they are basic­ally fam­ily so Krept, Kon­an and I wanted to make this col­lab­or­a­tion some­thing to shout about! Hav­ing their track­suit cam­paign launch in line with their new album ‘Revenge Is Sweet’ is per­fectly timed. I’m excited for every­one to see what we have cre­ated.’’

 

 

View this post on Ins­tagram

 

We spy with our little eye some­thing begin­ning with T 👀. Our track­suit edit ft. @kreptandkonan has just dropped… Get on it 👊💥

A post shared by boo­hooMAN (@boohoomanofficial) on

The fol­low­ing two tabs change con­tent below.
Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.