French-born London based producer, multi-instrumentalist and session player Jo Cocco releases his first solo project on his recently built production company Joozzy Records, following international success after having collaborated and toured with renowned acts such as Aloe Blacc and Gentleman (e. g. on Imperfection), Max Romeo, Sly and Robbie, Sara Lugo and many more.
Wanting to face new challenges, Jo Cocco relocated to the UK in 2017 where he recently produced The Wise Bloods latest single Turn The Tide (as heard on radio BBC4).
As a well-established Reggae and Blues producer as well as guitarist, Jo’s expansion to Hip Hop was just a matter of time and a longterm goal of his. He wrote, composed and produced an extremely catchy summer vibes track Let It Go, mixing Blues with Hip Hop, influenced by the 70s/80s and guitar sounds of e.g. BB King. Cocco wanted to create a motivational cheer up song:
“Let It Go is about accepting things you cannot change, letting go of negativity and people that are not good for you, thoughts that hold you back and instead trying to focus on the positive things in life. Take care of yourself, do your thing and go for your dream. Do that and you’ll see good things will happen.” - Jo Cocco
The song has come a long way since Jo started recording the beat in 2016/2017 in France. It was only in London that he finally found the voices he was looking for. Supporting the local Hip Hop scene, Jo recruited three emerging London rap talents:
HAM the Illustrator — Namibian-born rapper, activist and creative who also designed the cover art to Let It Go, MC Solomon — performing in the UK live scene for a long time and Hughdem — part of well-established Brixton Hip Hop collective AndWhat (as featured on IAmHipHop).
Together they finessed Let It Go, recording the final version in 2018.