Let’s sum up: easy way to reach people + more radios playing good underground music = wonderful opportunities to increase your exposure and find your audience.
I’ve been submitting music to independent radios from all around the world for months and I now run my own weekly radio show, so here is some tips that actually work and could help you to increase your radio spins!
Find them: you can’t hope being played on major radios when you’re independent. It can happens if you got a huge network or budget, but it is often not the case. So you got to focus on finding the radios that could be interested in playing your music. How? A lot of tools exist, but I would suggest Twitter. Find the good contact address: sending your music to the good contact is fundamental. Some radios have people in charge of listening to submissions. Their email address could be in their Twitter bio, on their website. Overall, the number one rule is to ask!
Create a contact group in your email service: Gmail delivers an easy way to create some, check it out.
Send your submission correctly: radios and DJs receive tons of music per week. Make the task easier for them. Send a clear, friendly and short email with all the info they need. You can download the model I use here. Don’t forget to join the MP3 Radio hosts and DJs need it to play it. They are not supposed to go to your soundcloud / bandcamp to download it.
Send it: since you’ve created a group of contacts named « Radios » or something like that, it’s easy to send your email to all of your radio contacts at the same time BUT do not forget to put them in blind copies (Bcc).
Say thank you: be on the look out on social media and for replies. And say thank you!. The power of this simple act (saying Thank You) is infinite because it creates real relationship and mutual respect.
Basically, with these 5 steps, you should get more radio feedbacks and on air spins. Other tips to share ? Please comment and let’s talk 😉